Activision confesses that it has used generative AI to develop Call of Duty

Activision has admitted to using generative artificial intelligence tools to develop assets within its popular Call of Duty franchise. This revelation, which came from a mandatory disclosure by Valve on the game’s Steam page, states: “Our team uses generative AI tools to help develop some game assets”. This news comes amid growing discontent among players, who have suspected for months that AI-generated art pieces had been incorporated into the title.

User complaints have intensified regarding elements such as the Yokai’s Wrath package, released last year, which was criticized for its visual quality. Players have identified certain bugs and strange features in some images, such as a promotional loader with six-fingered zombies, raising doubts about the authenticity of these assets. Activision has not specifically indicated whether AI is used to create art in loading screens or in promotional calling cards, leaving an air of uncertainty among the gaming community.

One more of Activision Blizzard’s controversial measures

As concerns about the quality of AI-generated assets increase, the context of a recent restructuring at Activision-Blizzard, where 1,900 employees were laid off in 2023 adds to this. This raises questions about the future and the quality of the products the company can offer if it continues to bet on the use of automated technology instead of human talent.

Players are asking Activision for greater respect for their investment, especially in products that require an additional payment, arguing that AI-generated art pieces are not acceptable in this context. PC Gamer has contacted Activision for more details about the authenticity of the mentioned assets and is awaiting a response from the company.

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