Almost half of marketing professionals use AI daily to create content

A new study reveals that 49% of marketing professionals worldwide use artificial intelligence daily for generating images and videos. This data comes from a survey conducted between December 2024 and January 2025, in which 2,400 business leaders in marketing and creative roles were interviewed, according to a report by Canva and Morning Consult.

Optimize Workflow

The growing adoption of AI tools in the marketing field allows leaders to significantly optimize workflows in content creation. The survey suggests that industry executives can leverage these insights to make strategic investments in technology that not only enhance efficiency but also boost creativity and speed in visual production.

In addition, it is advised that companies train their teams in the use of visual AI tools. By encouraging this learning, organizations can enhance their ability to create innovative content more effectively. Some experts believe that the reallocation of design resources should focus more on strategic aspects, such as storytelling and brand building, rather than solely on technical execution.

The methodology behind these findings includes the collection of data from 500 respondents in countries such as the United States, Australia, and the United Kingdom, and 300 in France, Germany, and Spain. This broad international perspective provides a detailed analysis of how AI is shaping the future of marketing, a constantly evolving field that must adapt to emerging technologies to maintain its relevance in the global market.