Amazon Music will soon allow you to create music playlists with a simple text message thanks to Maestro, its new AI-powered playlist creator. I wish I could say soon: “Play some great songs, Maestro”.
Maestro, which is currently available in beta version for a small number of Amazon Music subscribers in the US, will allow users to create playlists with any message, including emojis, as explained by Amazon in a blog post.
According to the company, listeners will be able to save playlists created by artificial intelligence and share them with other Amazon Music users. In the post, Amazon Music suggests, among other things, “😭 and eat 🍝”, “Music that my grandparents kissed to” and “I followed my friends and they go out without me”.
An AI tool we already saw on Spotify
The function is similar to Spotify’s AI Playlist, which was launched for Premium users in the UK and Australia this month. It also allows customers to create playlists with text messages.
Maestro will only be available through the Amazon Music app. Users with access to the beta version will be able to see Maestro on their home screen or when they tap the plus sign to create a new playlist. Then, they will be able to type or speak out loud what they want to listen to and Maestro will create the playlist.
Beta users subscribed to Prime Music and those who listen with ads (the free service) must decide, after a 30-second preview, if they like the playlist generated by Maestro; then they can save it to listen to it in full later. However, Amazon Music Unlimited users can listen to and save their complete playlists immediately.
Amazon warns that Maestro “won’t always get it right the first time” because the technology is still new. The company says it has implemented some security measures, such as “blocking offensive language and inappropriate suggestions”. Amazon Music will gather feedback before expanding the launch of Maestro.
Amazon has relied heavily on artificial intelligence to update many of its services, as you already know. In addition to Maestro on Amazon Music, the company also launched a chatbot called Rufus for retail customers.
