Spotify seems determined to join the Artificial Intelligence fever that the entire technology sector is currently immersed in. And it is that, as recently leaked, Spotify’s work focused on Artificial Intelligence would mean a notable improvement in the services that the user receives through the application, being able to further increase their satisfaction with the overall product that Spotify offers.
Spotify, for many years, has been one of the major references on the Internet as a streaming music service. However, with the recent advancements in Artificial Intelligence being made in the world, the application tried to find a way to integrate it into its service and found the solution: personalized playlists.
An AI for creating playlists
This AI, which will respond to user feedback, will be responsible for offering the user a playlist, not based on their preferences, but taking into account the music they usually listen to and like the most, it will also make recommendations based on what the user asks the AI for. In this case, being a personalized service, each user will receive playlists according to what the AI considers most appropriate.
After the leak, Spotify admitted that what was shown was true and that they were conducting tests with selected users to test the usefulness, acceptance, and quality of the service offered by Artificial Intelligence to make recommendations to users who have been chosen to carry out this experiment. Therefore, if the test is successful, this feature will be fully available in the future.
The Rise of AI on the Web
Artificial Intelligence is one of the key points of this 2023 for multiple brands. Spotify is just one of the many that is looking to enhance the quality of its service through an AI that is capable of offering personalized elements to each user. An example of this, for instance, is the great investment of Microsoft in Copilot, or Google in its powerful AIs, Bard and Gemini.
However, one of the biggest triggers of the current boom in Artificial Intelligence advancements must also be taken into account: Open AI and its golden goose, ChatGPT, which has made a big impact and is changing the functioning of the technology world in many aspects. It remains to be seen how it can offer more focused services, but as a foundation, the current GPT-4 model is generating significant changes in the technology world.
