Apple details all Apple Intelligence features and shows how to use them in new video
Apple shows off Genmoji, Photo Clean Up, Mail Summarize, and more in a new Apple Intelligence video, helping users get the most from AI on iPhone, iPad, and Mac.

- May 3, 2025
- Updated: May 3, 2025 at 7:20 AM

Apple is steadily building momentum around Apple Intelligence by showcasing its most accessible features in a new hands-on video posted on YouTube. While some of the more advanced tools are still in development, the company is eager to highlight what users can already explore on iPhone, iPad, and Mac.
Discover what Apple Intelligence can already do
In the video, Apple focuses on a range of tools that bring creativity, productivity, and assistance directly into your daily routine. One of the standout features is Photo Clean Up, which lets users quickly remove unwanted objects from images. Another highlight is Genmoji, a playful tool that allows you to create emojis entirely from your imagination, adding a personal touch to messages.
The Image Playground provides fast, AI-powered image generation, while Mail Summarize helps simplify lengthy emails into clear summaries. Apple also demonstrates Writing Tools, a set of features that can rewrite messages in different tones or turn brief notes into structured plans, all enhanced by integration with ChatGPT.
Visual intelligence and instant answers
Apple is also pushing the potential of visual learning. With Visual Intelligence, users can point their camera at a scene, object, or text and receive instant answers or insights powered by AI and ChatGPT. This brings a seamless connection between the real world and Apple’s digital assistant.
Although the much-anticipated overhaul of Siri is still in the works, Apple CEO Tim Cook has confirmed that progress is being made and quality remains the priority before rollout.
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