The future of artificial intelligence in the world of technology and software is advancing by leaps and bounds, with major companies like OpenAI, Google, or Microsoft taking the lead with innovative proposals. In the midst of this technological whirlwind, Apple seems to be taking a more cautious approach, and according to the latest statements from industry experts, the Cupertino company will not release its highly anticipated AppleGPT until at least 2025.
No AI during 2024
Ming-Chi Kuo, an analyst known for his accurate forecasts related to Apple’s movements, recently published his vision of Apple’s upcoming quarterly financial report on Medium. According to Kuo, it is unlikely that much time will be devoted to talking about artificial intelligence during the presentation. He claims that this is a result of the apparent lack of significant advancements in this field by the company. So far, there are no signs that Apple has concrete plans to launch AI-related computing or hardware products in 2024.
We know very little about Apple’s stance on all these technologies. Last month, Bloomberg reporter Mark Gurman mentioned that Apple was working on artificial intelligence projects internally referred to by engineers as Apple GPT, which could directly compete with OpenAI’s ChatGPT. However, while Apple may be considering making a “significant” AI-related announcement in 2024, Gurman states that the company has no concrete plans as of now.
Several reasons to proceed with caution
Indeed, Apple’s cautious approach to artificial intelligence is not new. In the May quarterly financial results call, Apple’s CEO, Tim Cook, had already made it clear that there are “several issues that need to be solved” in the world of AI. He also emphasized the importance of being “deliberate and thoughtful” in their development approach. Despite these words of caution, Cook also mentioned that Apple sees AI as something “huge” and plans to continue integrating it into their products, but in a very thoughtful manner.
The use of artificial intelligence in Apple’s operating systems is indeed extensive. From photo classification to Siri requests and the Photon Engine that processes our photos, AI algorithms have been present in Apple devices for years. In fact, all chips have a dedicated component for these technologies: the neural engine, often with as many as 16 cores.
However, when it comes to Apple GPT, we are talking about a language model. We know from leaks that Apple is working on it as part of Project Ajax, but it doesn’t seem ready to launch just yet. Speculating on the reasons behind this, one possibility is that Apple is prioritizing privacy and security, which are core values for the company. Since AI involves analyzing and processing large amounts of data, often personal data, Apple may be seeking ways to implement it without compromising our privacy in the process.
Another theory revolves around Apple’s strategy. Instead of rushing to release AI products that may not meet expectations, Apple could be waiting for the right moment to introduce something truly revolutionary. This would align with Apple’s history of not always being the first to introduce a new technology but instead perfecting it and presenting it in a way that changes the game.
As the field of AI continues to show promise and excitement, it seems that Apple is taking a cautious approach. However, when the time comes for Apple to fully embrace the world of AI, it is likely that they will present something that has been worth the wait. According to analysts, that moment will have to wait until at least 2025.
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