Apple Intelligence is better than any other AI in something that makes it unique

Apple has demonstrated time and again that its focus is on creating complete products that can make a difference for everyone. With the arrival of Apple Intelligence (coming soon to Europe), the company takes this philosophy a step further. Unlike its competitors in artificial intelligence, Apple not only seeks to offer the most advanced functionalities, but integrates them so seamlessly into its operating systems and devices that we don’t even realize we are interacting with artificial intelligence.

Integration as a cornerstone

The aspect that most distinguishes Apple Intelligence from other artificial intelligence solutions is its seamless integration with the Apple ecosystem. Other competitors may offer powerful tools, but Apple has the ability to integrate them into the devices and applications that millions of people already use daily, such as Photos, Notes, Phone, Messages, etc.

On one hand, it is not necessary for us to learn to use a new application or functionality to enjoy the benefits of AI; Apple has simply added improvements to the tools we already know and use.

On the other hand, the reach of artificial intelligence multiplies. We open the Photos app and can search for specific people, places, or events effortlessly. Siri understands us better. We can correct a text much more precisely and completely. Our notifications are now gathered and summarized.

The other AI products on the market require us to adapt to new interfaces or methodologies, while Apple focuses on simplicity and a familiar environment. But that’s not all because convenience is not just about availability, but also the ability to interact. We can always copy several emails to ChatGPT and ask it to summarize them, but in Mail with Apple Intelligence, we just have to press a button. Does it matter if that summary is generated by Apple Intelligence? No. As users, we simply enjoy AI through a feature that, with great simplicity, makes a huge difference.

AI is often portrayed as a technology that requires certain knowledge, or at least learning how to communicate with it or request information. This is something Apple seeks to avoid with Apple Intelligence because, as we see in these announcements, AI is directly incorporated into the functions we already know.

Is it still intimidating? Apple knows that the use of emojis is widespread and accepted. By including a touch of AI, it can transform this experience in a fun and easy way. It’s the kind of natural integration that, like a game, gets us used to interacting with AI and, with something that has no greater significance, allows us to see how this AI reacts. Is there a better way to introduce all audiences to artificial intelligence?

All this integration, of course, is possible because the processing is done on the device, which means that our personal data is not transferred to the cloud for most functions. Smart notifications, object removal in Photos, and other tasks are processed directly on the device, thanks to the infrastructure and approach that Apple Intelligence has in terms of privacy.

This is something that other AIs cannot replicate and that hinders their more direct integration into devices. Apple has already arrived with its homework done, making Apple Intelligence better than any other AI for its unique options.

An AI for everyone

Apple Intelligence’s strategy is summed up in the subtitle the company has launched: “AI for everyone” or “AI for the rest of us.” A slogan that reflects the accessibility Apple seeks to offer and the integration and simplicity that characterize Apple’s artificial intelligence.

The company has created an experience where AI is perceived as an enhancement of the tools and services that are already part of our daily lives. This is a milestone we cannot overlook, and that gives Apple Intelligence a huge competitive advantage.

While other companies create new AI applications or platforms that, although they may be more powerful, remain in their own interaction bubble, Apple chooses to enhance the applications we already know as users. And it does so in such a discreet way that we don’t even realize that AI is there. And that, in the world of technology, is a truly extraordinary achievement.