During the Apple Worldwide Developers Conference (WWDC), the Cupertino company unveiled its Vision Pro, its first mixed reality system. This high-performance proposal in a relatively unexplored market has sparked reactions among Apple’s most dedicated fanbase and also from its competitors. Meta doesn’t want to miss out on its share of the pie and, as reported by Maekyung, it has formed an alliance with LG to compete in this emerging market. It may seem like a sudden collaboration, but the Apple Vision Pro is set to launch next year, so any company not wanting to miss this opportunity needs to move quickly.
Meta’s plan is to try and take on Apple in its own field and bolster its virtual and augmented reality offerings. This would create significant synergies with LG, a hardware giant looking to enter the metaverse market and become the primary supplier of parts, batteries, and screens for this venture.
Thus, this premium augmented reality set would be called “Meta Quest 4 Pro” to maintain its established naming convention, and users could expect to purchase it starting in 2025 as a strong alternative to the Apple Vision Pro. In terms of specifications, it’s expected to be on par with Apple, although its price may be slightly lower. In fact, Meta has already stated that it is preparing a low-cost version that could be available in 2024 for less than $200.
Two formats of Meta Quest 4
Considering that the Apple Vision Pro will cost $3,499 at launch (although they are looking to reduce this price somehow), it raises questions about the differences between a high-performance version that approaches this device and the $200 Meta Quest 4. What is Meta willing to sacrifice to get the majority of the market to adopt its system? And more importantly, can such an affordable price truly convince consumers that their product is trustworthy? It’s highly likely that the budget-friendly version won’t come close to matching the capabilities of Apple’s Vision Pro. If this is the case, what can their premium alternative offer without significantly undermining the basic version? We’ll find out soon.
