” Matter is neither created nor destroyed. It transforms,” said a very famous individual once. Similarly, one could say that something similar happens in the business world when significant changes occur within companies, especially among their key talents. That’s why some former employees of Apple, after leaving the company, have embarked on creating a startup focusing primarily on Artificial Intelligence for PCs.
This company, named Software Application Incorporated, is born with the objective of researching AI under a prism that aims to fully exploit the possibilities it offers.
Objective: Artificial Intelligence
Software Application Incorporated is born with the goal of exploring the potential of Artificial Intelligence in computers. Its founders, Conrad Kramer, Kim Beverett, and Ari Weinstein, believe that there is still much to be discovered in terms of the possibilities AI offers for providing all sorts of support and functions to desktop users. They will focus on investigating these areas within their company.
In fact, the company has already started working on its social media presence. It’s worth noting that this team was also the co-founders of Workflow, which was acquired by Apple in 2017, marking a successful path for these developers. Now, without the constraints of a company as large as Apple, they will have complete freedom to explore and work on the technological areas that inspire this team the most.
The bitten apple doesn’t stay still either and constantly works across its multiple segments to offer the quality products and services its users expect from the company. Despite the loss of talent Apple has experienced, the company has many commercial fronts that forecast great success in the future, such as its established markets in smartphones and tablets, its thriving business in the television world, or the imminent arrival of the Apple Vision Pro.
Apple is currently one of the most influential companies on the planet and has been for many years. There’s no other brand capable of competing with Android in the smart device sector (although Huawei is starting to stand out), and they continue to venture into new markets, like the Mixed Reality glasses starting in 2024.