BlueSky, the microblogging social network created by the former founder of Twitter, Jack Dorsey, has already reached 2 million users without the need for major campaigns, despite the fact that registration in the application is only possible through invitations. In this way, gradually, it emerges as an alternative to the controversial X (formerly known as Twitter, until Elon Musk turned the rebranding upside down).
This is a quite accelerated growth, considering that less than two months have passed since BlueSky reached its first million users. Even though its development is not yet complete, many people are seeking an environment more similar to what existed on Twitter before the arrival of Elon Musk and the multiple changes he made to the platform.
BlueSky grows steadily but without haste
Jack Dorsey left Twitter before Elon Musk took control, as he wanted to embark on a new project with similar characteristics but where he could have greater freedom. With Twitter in losses and being accountable to investors, it meant making decisions with money as the goal, not always aligning with his own convictions along the way.
BlueSky has been under construction since 2022, but for several months now, users with an invitation have had access to this service. Gradually, these invitations have spread like a neural network, and its growth is increasingly significant. It already has 2 million users, but it remains to be seen how many it will have by the end of 2023, as its trend suggests that it could continue breaking barriers.
The eternal dilemma of Twitter
Since Twitter became Elon Musk’s property in October 2022, this social network has undergone such profound changes that if someone tried to use it again after a year, they wouldn’t even find the application on their system. A radical rebranding, constant monetization of its service, and limitations on functions that previously had no barriers, along with problems that didn’t exist before, have caused many users to become disillusioned with the application.
Elon Musk, for his part, always claims that he tries to make decisions the best way he can, even though his interests often clash directly with those of the users. With this, and with Linda Yaccarino as the CEO of X, they have been trying for some time to stem the loss of users and advertising, but it’s not proving as easy as they had hoped.
