ChatGPT has grown in popularity, but 95% of users still use Google for searches

The rise of ChatGPT as an artificial intelligence tool has been remarkable, experiencing explosive growth in its number of users compared to previous years. However, recent data from Similarweb, shared by SEO consultant Brodie Clark, shows that 95% of these users still choose Google as their starting point for online searches. This trend highlights Google’s continued dominance in the search engine market.

Nothing beats classic searches

Despite the increased use of artificial intelligence tools, frequent users of ChatGPT also turn to Google to verify information, according to a study by Nielsen Norman Group. This intersection between traditional search and advancements in artificial intelligence indicates that, although tools like ChatGPT are on the rise, most users still rely on Google for more accurate results.

Additionally, the referral traffic coming from ChatGPT is currently declining, while Bing has started to send an increasing volume of traffic to certain websites. This change suggests that the search landscape is evolving and that user behavior may be beginning to diversify beyond Google.

Website owners must pay attention to these dynamics, and it is essential that they analyze their analytics to understand where their traffic comes from and how it varies according to the search tools used. As the use of AI, such as ChatGPT, continues to rise, web traffic analysis becomes a crucial tool for adapting to changes in user behavior.

In summary, while the popularity of artificial intelligence tools continues to grow, Google remains the undisputed giant in the field of online searches.

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