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Clubhouse reinvents itself as an audio messaging app

In a bid for survival, Clubhouse pivots from social network to group chat

Clubhouse reinvents itself as an audio messaging app
Guillermo Proupín

Guillermo Proupín

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Clubhouse has always had a somewhat peculiar concept: launched as an app in 2020 as a different type of social network, it offered various chat rooms where users could communicate through voice notes, which was supposed to facilitate “more dynamic and entertaining conversations.” It is used by several celebrities like Drake or Kevin Hart to interact in a somewhat more direct way with their audience, although this does not seem to have been enough to garner greater user engagement with the platform, and the social network is on the brink of disaster. Or it was.

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Clubhouse faces the change of direction with a complete overhaul

While Clubhouse enjoyed a certain level of popularity during the pandemic, it has rapidly declined over time, in part due to competition from Telegram. To prevent the app’s closure, Clubhouse has abandoned the idea of chat rooms and transformed into an audio messaging system. It has embraced this new function wholeheartedly. Upon opening the app, users will find a complete redesign centered around chats, with a main tab displaying chats in a manner similar to WhatsApp, which by the way will have a new feature very soon.

However, Clubhouse hasn’t entirely abandoned its original concept. While the app now revolves around chats between acquaintances, live rooms are still present, although the functionality is currently somewhat less accessible. Users must tap on a specific icon and swipe it until the “tap to go live” option appears in order to open a room. Although the developers have assured that this feature will remain a key part of the app, it may gradually diminish in use if the application survives.

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Nevertheless, Clubhouse is a great alternative for socializing and meeting new people in a different environment than Twitter or Facebook, so you might want to give it a try.

Guillermo Proupín

Guillermo Proupín

Creador de contenido y redactor en IGN. A veces digo cosas interesantes, otras me intereso por cosas. No te preocupes, que luego te las cuento.

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