Crunchyroll and Aniplex join forces to create a new anime production company

Crunchyroll and Aniplex Inc have announced the creation of Hayate, a new company aimed at developing and producing anime content. This joint effort has the main objective of planning, developing, and producing high-quality anime, leveraging Aniplex’s vast production experience and Crunchyroll’s robust distribution and marketing infrastructure. We can expect some amazing titles from this interesting partnership.

Ready for Hayate

The creation of Hayate marks a significant step for Crunchyroll, as while the streaming platform has been involved in the production of some original animes, this new approach represents a deeper immersion in the field of production. The content developed by Hayate is intended to be available worldwide, which could further strengthen Crunchyroll’s presence in an increasingly competitive market.

Aniplex, known as one of the titans in anime production, has iconic studios like A-1 Pictures, responsible for hits like Sword Art Online and Solo Leveling, and CloverWorks, which has brought to life series like Spy x Family and Bocchi the Rock!. This partnership promises a powerful union, as Aniplex’s production experience complements Crunchyroll’s strong distribution capabilities.

The management team of Hayate will be led by Masanori Miyake as CEO and Leo Watanabe as President and Chief Operating Officer, both from Aniplex. Although specific anime projects in development under the new company have not yet been confirmed, expectations are high, especially with the possibility that this content will be exclusive to Crunchyroll. It is worth noting that both Aniplex and Crunchyroll are owned by Sony, which continues to strengthen its influence in the Japanese animation industry.