Google has launched in its Chrome browser “Help me write”, an experimental generative AI feature powered by Gemini that will help users write or improve their texts based on the content of web pages. The new writing assistant is now available for English-speaking Chrome users in the United States who have downloaded the latest version of the browser.
According to Adriana Porter Fieltro, Director of Engineering at Google, as explained in a post, “Help Me Write” provides writing suggestions for short content, such as filling out surveys and digital reviews, requesting information about products, or writing descriptions for items sold online.
Google claims that the tool can “understand the context of the web page you are on” to include relevant information in its suggestions, for example, highlighting the main features mentioned on the product page you are leaving a review on.
The “Help me write” feature has undergone some visual changes since it was first announced for Gmail during the Google I/O event last May, now appearing as a floating window in the application alongside the text fields of the web page that are being filled in with separate options to adjust the length and tone.
US users will have to activate Chrome’s experimental AI to use the feature, which can be found by clicking on Settings within the three-dot dropdown menu in the Chrome desktop and then navigating to the experimental AI page. From there, you must click on “Try experimental AI features”, select “Help me write” and then “relaunch”.
After activating the writing assistant feature, users can browse a web page in Chrome and right-click on an open text field to use it.
