Spotify has launched a colorful personality test designed to help K-pop fans determine their personality. Finally, you will be able to know which Korean musician you are, something you have been wanting to know since you discovered this genre.
For those who are not familiar with the term K-pop or its Jungian roots, a “persona” refers to the distinctive and public-facing role of each member of a band. The concept is based on the fact that K-pop is one of the main areas of growth in the global music industry, which Spotify has wanted to take advantage of.
The five-question questionnaire, which fans can take within the Spotify app, will identify if you are a: Main Visual, Main Vocal, Main Rapper, Main Dancer, or Trainee.
What role would you have in a K-pop band, a perfect appeal for millions of users
In a nod to K-pop fan culture, the quiz will also generate a photo card (similar to specific trading cards for each group) with your results, which you can share on social media. This feature will be available on Spotify until May 10th.
The rise of K-pop as a global music phenomenon in the last decade is well-documented, and the genre has not lost momentum in the United States. Last year, K-pop became the third most consumed music genre in the United States. And the United States is also the second largest importer of K-pop music in the world, just behind Japan.
Just like Spotify caters to Swifties and other fans with interactive features and special playlists, the streaming service has not forgotten about BTS or NewJeans devotees.
Although the 10 most listened songs and albums last year on Spotify came mostly from the United States, international genres such as K-pop, Mexican music, afrobeats, and classical Indian instrumental music, among others, accumulate millions of plays worldwide.
The streaming service noted that K-pop streams have increased over 180% in the United States and over 360% worldwide since 2018. Similarly, English-speaking artists like The Weeknd or Miley Cyrus resonate in Asia and South America.
