Electric Bicycle Market Sees Hopeful Future with Juiced Bikes Acquisition

In a significant development for the electric bicycle industry, Lectric Ebikes has announced its acquisition of Juiced Bikes, a pioneering brand that played a crucial role in shaping the e-bike market in the United States.

Founded in 2009, Juiced Bikes garnered a reputation for its high-performance models and innovative designs. However, the brand faced financial difficulties that led to its closure in 2024.

Lectric, which emerged as the largest e-bike company in North America since its inception in 2019, aims to revive Juiced and return it to its former glory.

Lectric Ebikes Revives Juiced Bikes After Financial Struggles

In a recent video posted on Juiced’s previously dormant YouTube channel, Lectric founders Levi Conlow and Robbie Deziel shared their enthusiasm for the brand.

They emphasized their commitment to preserving the essence of Juiced Bikes, stating, “What drew us into Juiced is the same thing that drew many Juiced customers into the brand in the first place—the high performance, torque, and acceleration”. Their goal is not simply to absorb Juiced into their existing lineup but to maintain its legacy of innovation and performance.

While the acquisition represents a hopeful rejuvenation for Juiced, substantial challenges lie ahead. Lectric must rebuild relationships with suppliers and address the needs of disappointed customers who placed orders just before Juiced’s collapse. Levi Conlow expressed hope of fulfilling these outstanding orders, although he acknowledged that it will take time to restore full operations.

As the story continues to unfold, it reflects a broader narrative in the electric biking landscape, revealing the potential for revival driven by passion and innovation.

If successful, this acquisition could not only provide a fresh lease on life for Juiced Bikes but also contribute to the ongoing evolution of the electric bicycle market in America.