The controversy surrounding Elon Musk since he bought Twitter is possibly the worst publicity campaign in history. It dominates headlines daily. And it’s never for a good cause. This 2023 is becoming very tiresome for him.
Elon Musk has said that Disney boss Bob Iger should be “fired immediately” after the company stopped advertising on X (formerly known as Twitter).
“Walt Disney is turning in his grave over what Bob has done to his company”said Elon Musk in a series of messages against the American entertainment giant.
This comes a week after Musk told companies they had joined an advertising boycott against his platform, formerly known as Twitter, a very polite and pretty “fuck you”.
What power does Elon Musk have to request the dismissal of Bob Iger?
Iger returned to Disney just over a year ago (less than 12 months after retiring) to lead it through turbulent times when its stock price was plummeting, and the Disney+ streaming service was still generating losses.
During his tenure at the company, he has been credited with driving significant acquisitions involving major entities like the animation studio Pixar, comic book company Marvel, Rupert Murdoch’s 21st Century Fox, and Lucasfilm, the home of Star Wars.
These moves, along with theme park openings, contributed to quintupling the company’s market value.
In a post published on Thursday, Musk seemed to refer to the recent box office results of some Disney companies, stating that Iger had launched “more bombs than a B-52.”
The billionaire also accused Disney of advertising on other social media platforms that allowed controversial materials.
Last week, during an event held in New York, Elon Musk lashed out at advertisers who had abandoned X and warned that they would end the social media platform.
He also accused companies like Disney, Apple, and Comcast, which have suspended advertising on the site, of attempting to blackmail him. “I don’t want them to advertise,” Musk said in response to a question at the New York Times’ DealBook summit.
X’s CEO, Linda Yaccarino, who also attended the summit, has reposted what she called a “frank interview” by Musk. But, of course, what else would she say? She’s talking about her boss.