Google Gemini Stats 2024: How Many People Use It And Key Traffic Insights

Google Gemini, previously known as Bard, is Google’s family of AI models. Similar to OpenAI’s ChatGPT, Microsoft’s Copilot and Apple Intelligence, Gemini is one of the main contestants in the world of Artificial Intelligence and generative AI chatbots. Being the current generation of Google’s multimodal AI models, Gemini isn’t just able to understand and generate text like a regular large language model (LLM), but can also combine, interact and understand images and videos as well as code. Loaded with juicy features and embraced by Google’s mantle, Gemini is one of the most promising AI-powered experiences in the market. But will it be enough to defeat its competitors?

In today’s article we’re going to delve deep into Gemini’s main questions and statistics to reveal everything you need to know about Google’s next-gen AI. So if you’re curious about the ever changing world of Artificial Intelligence or simply you’re a Google enthusiast wanting to know more about its newest endeavors, this article is one you don’t want to miss.

Subscribe to the Softonic newsletter and get the latest in tech, gaming, entertainment and deals right in your inbox.

Subscribe (it's FREE) ►

What Is Google Gemini?

Gemini is the new name and identity of Google’s chatbot, Bard, but with a twist. But Gemini is much more than a chatbot, it’s a family of multimodal AI models joined under a single name. Much more like OpenAI’s ChatGPT.

Gemini englobes Google’s main AI models that powers its own apps, chatbots and assistants, both for Android devices as well for the entirety of Google’s workspace. All these different Geminis share the same name and as a core, we could describe them as a family of AI models by Google.

As an interesting fact, Gemini is said to be the first AI model to outperform human experts on MMLU (massive multitasking language understanding), reaching an amazing score of 90%. For its further plans, Google is set to integrate Gemini in most of its services such as Search, Chrome, Ads, Duets AI and many more in the following months.

(source)

How Many Google Gemini Model Variants Are There?

As previously stated, Gemini englobes a whole family of Google AI models. These are the main variants of this new generative AI:

• Gemini 1.0 Pro: Performs natural language tasks and code generation
• Gemini 1.5 Pro: Used for complex reasoning tasks such as code and text generation, problem solving, text editing, etc.
• Gemini 1.5 Flash: A versatile version that lets users perform a variety of tasks in a record time.
• Gemini 1.0 Ultra: Performs highly complex tasks that require actual understanding of the world.
• Gemini 1.0 Nano: Used for tasks that require a device, such as speech recognition.

Top Google Gemini Stats

• Google Bard was rebranded and renamed Gemini on February 8th 2024.
• Google Gemini recorded 313.9 million visits in May 2024, (143.1 million through desktop and 170.8 million through mobile devices).
• Gemini has a total of 330.9 million visits per month.
• Google has forecasted that Gemini will have over 1 billion users worldwide by 2024.
• Gemini’s user base is 58.34 male and 41.66% female.
• 40% of users use Gemini for research purposes, 30% for creativity tasks, 20% for productivity and 10% for entertainment.
• Users from over 239 countries and territories can access Google Gemini.
• Gemini is available in 46 languages.

Google Gemini DOWNLOAD

How Many People Use Google Gemini?

As of January 2024, Google Gemini has acquired a total of 330.9 million monthly users between desktop and mobile devices. If we break down this data month by month, we can see how Gemini’s visitors peaked during the February-March period and then suffered a decline in the subsequent months.

• February: 134 million desktop / 181.7 million mobile
• March: 182.6 million desktop / 250.8 million mobile
• April: 178.5 million desktop / 235.8 million mobile
• May: 143.1 million desktop / 170.8 million mobile

These are the number of monthly visitors Gemini received after launch but… How many of these were unique visitors? In February 2024, the platform had a total of 65.64 million unique visitors between desktop and mobile. The numbers maintained, suffering a slight drop to 60.05 by April 2024.

• February: 25.29 million desktop / 40.34 mobile
• March: 24.53 million desktop / 37.56 mobile
• April: 24.41 million desktop / 35.64 mobile

How Many People Will Use Google Gemini in 2024?

Google has forecasted that according to the current data, Gemini will have over 1 billion users worldwide by 2024. One of the main reasons for this fast adoption is the fact that Gemini is now available both in mobile and web as well as voice interfaces. Also, being integrated into Google’s ecosystem will streamline the process to reach people’s lives.

Google Gemini’s Usage By Country

The country with the highest number of Gemini users is the United States, with 19.66% of the total of its traffic. The numbers are closely followed by India, with 9.18%, Brazil with 4.38%, the United Kingdom with 3.36% and Colombia with 3.32%.

(source)

Google Gemini Users By Age Group

As of October 2024, the vast majority of Google Gemini users are aged between 25-34 (33.38% of the total). The 18-24 years old follow with 25% and the 35-44 age group holds 19.04% of the total. Closing the data we find the 45-54 group with 11.95%, the 55-64 group with 6.34% and users aged above 65 with 3.79%.

Google Gemini Users By Gender

There’s not much difference between the traffic shared by genre among Gemini users. The data indicates that with 58.34%, a slight majority of Google AI’s users are male. On the other hand, the female equivalent of female users constitute 42%.

How Much Time Does People Spend on Google Gemini?

Google Gemini has quickly been adopted as one essential tool by businesses and industries all over the world. The average session duration of a Gemini user is 6 minutes and 52 seconds, visiting a total of 4.28 pages during that time. 

These numbers change if we’re analyzing the desktop or mobile version of Gemini. Here’s a detailed breakdown by device:

• February 2024: Desktop- 4.16, Mobile- 7.55
• March 2024: Desktop- 4.13, Mobile- 8.29
• April 2024: Desktop- 4.14, Mobile- 8.01
• May 2024: Desktop- 4.22, Mobile- 8.01

Recent data also show how the platform has a bounce rate of 32.2%, with very few users leaving Gemini without taking any action first.

What is Google Gemini Mostly Used For?

According to the latest data, 40% of users use Gemini for research purposes. 30% of users embark on AI generated creative endeavors such as writing poems, stories, novels or all kinds of scripts. 20% of users rely on Gemini as an aid to work or finish school projects. Finally, the last 10% use Gemini for entertainment reasons such as roleplaying or searching for videos and music.

Google Gemini User Engagement VS Other AI Models

As seen by the latest Google Gemini statistics, the platform is one of the leaders in user engagement time while performing conversations, sharing those positions with OpenAI’s ChatGPT and Anthropic’s Claude.

To exemplify this, under these lines you’ll find a graph comparing the current top AI models and a comparison in its usage.

Average time spent:

• ChatGPT: 7 mins 48 sec
• Gemini AI: 6 mins 52 sec
• Perplexity AI: 21 mins 58 sec
• Claude AI: 5 mins 26 sec
• Microsoft Copilot: 5 mins 12 sec
• Brave Leo AI: 7 mins 32 secs
• GitHub Copilot: 6 mins 14 sec

Number of daily conversations:

• ChatGPT: 31.57 million
• Gemini AI: 30.5 million
• Perplexity AI: 1.37 million
• Claude AI: 1.8 million
• Microsoft Copilot: 1.5 million
• Brave Leo AI: 0.5 million
• GitHub Copilot: 2 million

(source)

Google Gemini Traffic Sources

66.41% of Gemini visits come from direct traffic to the website. The second largest source of visits is organic traffic with 22.08%, closely followed by referrals and paid searches at 4.88% and 4.59% respectively.

• Direct: 66.41%
• Referral: 4.88%
• Organic: 22.08%
• Paid Search: 4.59%
• Display: 0.71%
• Mail: 0.1%

Regarding social media, Gemini gets most of its media traffic from YouTube (54.72%), WhatsApp (14.33%), Facebook (13.17%) and LikedIn (4.56%).

Google Gemini Revenue

While there’s no current data on Google Gemini’s revenue, we can reach some conclusions by the Q1 financial results of Alphabet Inc, Google’s parent company. With a revenue growth of 15% ($80.6 billion) and AI as the strategic focus of the company, Sundar Pichai (CEO of Alphabet Inc), stated we’re currently in a “Gemini era”.

According to Pichai, the company is reorganizing its AI teams, seeing the opportunity to integrate Gemini into ad products as well multiple revenue streams to monetize AI through advertising and cloud services.

Image source: AI mojo

If we analyze the data closely, we can conclude that with $9.6 billion, Google Cloud’s division increased its revenue up 28% year after year partially due Gemini’s integration. Another interesting fact stated by Alphabet Inc is that Gemini AI is expected to contribute significantly to Google’s projected $32 billion in cloud revenue for 2024. All this, as a whole, paints a bright future for Gemini’s monetization.

Google Gemini DOWNLOAD

Google Gemini Market Share

The global AI market is currently one of the most competitive ones and it’s projected to grow 36.6% from 2024 to 2030. Currently, Google Gemini holds 13.3% of the market share in generative AI chatbots, ranking third after OpenAI’s ChatGPT.  Keeping in mind Gemini’s market share has grown from 12.4% from January 2024 to 13.3% in July 2024, it is expected that Google’s market share will increase in the following months.

Here’s the current status of the AI market share:

• ChatGPT: 61.3%
• Microsoft Copilot: 15.6%
• Google Gemini: 13.3%
• Perplexity: 3.1%
• Claude AI: 2.5%
• Brave Leo AI: 1.4%
• GitHub Copilot: 2.2%
• Others: 2.8%

Conclusion: Google’s AI is Aimed to Reshape Technology

Google’s Gemini is one of the strongest contenders in the world of generative AI. Its fast and significant growth in the past few months already foresee an exciting future with new upcoming features and enhancements. Updates like Project Astra, enhance multimodal capabilities and improved context windows will definitely impact the way we interact with Google’s AI. As Gemini continues to evolve, we can expect new ways to connect with technology like we’ve never dreamt before.