If you work with generative AI, one of the most successful studies of the last decade doesn't want to know anything about you

Pocketpair Publishing, a prominent studio in the world of video games, has made the firm decision not to implement generative artificial intelligence in its projects. This approach, advocated by its director, John Buckley, highlights the studio’s commitment to creativity and human work in the face of technological trends that are gaining ground in the industry. In this regard, Pocketpair distances itself from the growing practice of using generative AI, an option they have deemed harmful to the future of the sector.

At Pocketpair, they set the red lines in AI

In 2024, Pocketpair faced accusations of using generative AI in its title Palworld, which were quickly denied. The studio defended its use of traditional development methods and chose not to fuel the debate on social media regarding these accusations. According to Buckley, this experience has shaped the philosophy of its new publishing division, which will focus exclusively on projects that do not use generative artificial intelligence, positioning itself as an ally of creative authenticity.

Pocketpair’s decision is reflected in its selectivity in choosing which games to invest in. Buckley emphasizes that the publishing division will only support projects that do not rely on AI, acknowledging the challenges that this technology is expected to bring to the sector. “In the coming years, we are going to enter a strange era, where there will be an increase in low-quality AI-generated games,” he explained, echoing the concerns that many developers have expressed about the potential of AI to degrade the quality standard in the market, particularly on platforms like Steam.

Thus, Pocketpair stands as a voice against excessive automation in video game creation, highlighting the importance of the human touch in an industry that, although constantly evolving, must not lose its creative essence.

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