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Is the new video game from Capcom an advertisement for a clothing store?

Celebrating its 40th anniversary, the Japanese company teams up with Japan's largest textile manufacturer to pay tribute to the games of its history.

Is the new video game from Capcom an advertisement for a clothing store?
Álvaro Arbonés

Álvaro Arbonés

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Capcom has a close relationship with the clothing store Uniqlo. Having done several collaborations together, with a collection of Street Fighter-themed t-shirts for sale, both companies have fed off each other well in the past. Only this time, they have decided to take it a step further.

Uniqlo has decided to produce a video game. Named UT Adventure, it is a tribute to Capcom’s 40 years, who have supervised the development of the game. Here we will embody a person in a Uniqlo store, destroying aliens who have stolen the store’s t-shirts. With only two buttons and a directional pad to move, it is a remarkable retro side-scrolling action game, with multiple references to one of Capcom’s most beloved games: Street Fighter.

In addition, it has already been confirmed that it will not end here. For March, the idea is to release a second phase, this time based on another beloved but somewhat forgotten franchise of the company: Mega Man. In the future, they also plan to release a third and final phase, whose theme will be revealed through a mini arcade machine of which only 40 will be produced worldwide. Although we still don’t have details on how to get one of these machines, they have hinted that it will be through some kind of raffle or contest.

Although UT Adventure is nothing more than a curiosity, it is a curiosity made with love and care. A demonstration of the care shown by Uniqlo and Capcom, which shows the strong bonds that unite these two companies. And also, of course, a very fun game to spend a couple of hours with.

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Álvaro Arbonés

Álvaro Arbonés

Cultural journalist and writer with a special interest in audiovisuals and everything that can be played. I'm not here to talk about my books, but you can always ask me about them if you're curious.

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