Maserati Cancels All-Electric MC20 Supercar Due to Lack of Demand

Maserati has officially canceled the planned all-electric version of its MC20 supercar, citing a disappointing lack of customer interest.

This announcement, first reported on March 6 by Evo, highlights a significant shift in the automaker’s electrification strategy.

According to an official statement, Maserati determined that “the current forecast for insufficient demand in the super sports car market for a battery electric vehicle” made the project untenable.

Maserati is not abandoning its electric ambitions entirely

This decision raises questions about Maserati’s ongoing commitment to phase out gasoline vehicles by 2030. Initially, the company had indicated a robust plan to offer fully electric versions of every model by 2025, subsequently accelerating its timeline to 2028.

However, the cancellation of the MC20 indicates that this commitment may be weakening. The brand had begun to eliminate V-8 engines from its lineup, signaling a broader shift towards electrification.

Despite this setback, Maserati is not abandoning its electric ambitions entirely. The automaker has successfully launched electric variants of the Grecale compact crossover, GranTurismo coupe, and GranCabrio convertible. However, these developments have not come without their own set of technical challenges, particularly related to converting mid-range and high-end vehicles to electric power.

Looking ahead, Maserati still plans electric versions of its next-generation Quattroporte sedan and Levante SUV, although no updates have been provided about these models.

The electric versions, dubbed Folgore—which translates to “lightning” in Italian—are part of a broader trend observed among luxury brands. Companies like Bentley and Porsche have also reported a decline in demand for high-end electric vehicles, prompting them to adjust their electrification strategies.