Meta fully embraces AI image generation: it’s time to “imagine”

Meta is testing a new feature for Facebook and Instagram that adds AI-generated images directly into users’ feeds. During the Meta Connect event last Wednesday, the company announced that these images will be created “based on your interests or current trends” and, in some cases, could incorporate users’ faces.

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The images, tagged as “Imagined for you”, will offer the possibility to share them or generate new ones in real time. An example presented by Meta showed an “enchanted realm, where magic fills the air,” but it was also suggested that versions of oneself could appear in scenarios like video games or space explorations.

Amanda Felix, spokesperson for Meta, stated to The Verge that the platform will only generate images with a user’s face if they have registered for the “Imagine” feature and accepted its terms, including uploading photos. Additionally, users will have the option to remove these images from their feed if they wish.

Mark Zuckerberg, CEO of Meta, commented that integrating AI-generated images into feeds is the next “logical leap” for their platforms, noting that feeds originally showed only content from friends, but over time, a layer of AI-generated content that might interest users has been added. “Its growth depends on execution and how good it is,” Zuckerberg explained.

This movement by Meta follows the example of Snapchat, whose AI selfie feature allows the company to use users’ faces in personalized ads, unless the option is disabled, as reported by 404 Media. For now, Meta says this feature is in the testing phase, and there are no details on when it will be implemented worldwide.

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