It seems that Meta is not entirely satisfied with the volume of posts on Threads, since, since its popular launch, this application has moved away from the general interest of users. For that reason, the company led by Mark Zuckerberg has been testing a new button on Facebook that will allow users to duplicate posts on Threads that users carry out on Facebook.
This is a button that can be activated and deactivated at will, so users will not be forced to post on Threads if they do not want to. Likewise, if users activate this button, they can deactivate it without any problem when they do not want certain posts to appear on the platform that aimed to attract an audience interested in the X or Twitter format.
Facebook Posts and Threads at the Same Time
This new button, shown by a user within Threads, shows how Facebook has already developed this button that, when activated, will allow users to have the content they publish on Facebook also shared in a cloned way on Threads.
This is not something new from Meta, as this button has also been available for a long time through Instagram so that published photos could also appear on Facebook. With this, just like on this occasion, the application duplicates the content on different platforms and allows a single publication to gain traffic in both ecosystems. A simple and effective solution that is especially interesting for Threads, which must compete to avoid irrelevance.
A complicated start
It is also important to note that Meta made a poor planning of the launch of Threads, a service that would end up being banned in the European Union for not being created in accordance with the security and privacy standards that govern member countries. This caused Threads to not reach many European countries until a few months ago, despite its launch taking place in June 2023.
Similarly, Threads also suffered a strong decline after a promising start. However, its blazing start was a mirage, as the application lost more than 80% of its initial traffic in less than 3 months, a figure that, despite everything, Mark Zuckerberg defended positively, stating that performance was still better than expected. Now, therefore, Threads is in the tough moment of firmly establishing its market, after being unable to overthrow the current X.
