Meta will create hundreds of thousands of AI profiles to engage Generation Z

At the beginning of social networks, everything was very simple: people connecting with people. And that’s it. At the time it was revolutionary, as strange as it may seem to us in times of TikTok and Bluesky: a tool had been born with which human beings would be connected and grow together. Very nice, yes. Until 2024 arrives, we witness the horror that social networks have become and Meta’s plans come to light. And we don’t know where to hide from the embarrassment.

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Don’t Get Involved

It turns out that Meta is going to fill its social networks (that is, Facebook and Instagram, to be clear) with users created with Artificial Intelligence. Just like that. And what will they be used for? Well, to enhance that excitement you feel when someone shares your content and hits “Like”. Yes, just like that: they will be bots with different biographies and profile pictures of people who do not exist in real life, who will be able to share content. It doesn’t sound dangerous at all, of course not.

Ah, yes! Haven’t I told you the best part? In addition to sharing content, you will also be able to create it! And this is how networks go from being people-to-people to being machine-to-machine (and a few clueless ones). For Meta, apparently, it is an absolute priority that their networks are “more entertaining and more engaging,” and that’s why they believe it’s vital for us to see movement, even if it’s fake, absurd background noise that only adds arguments to the increasingly less conspiratorial and more real “Dead Internet“.

Hundreds of thousands of profiles have already been created with Meta’s AI tool, and for now, the vast majority remain private. And I can’t believe someone reads this and thinks “Oh! How exciting! How the world is advancing!” instead of “What is happening!?”. Terrifying on all levels.

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