Since the complete overhaul of Netflix‘s top management earlier this year, the company has made it clear that their primary focus is making money, no matter what.
After restricting the use of shared accounts, Netflix recently removed its basic plan in the UK and the US. Now, the company has once again stirred controversy, this time impacting Hollywood actors and screenwriters.
Amidst the major strike by Hollywood screenwriters and actors, Netflix has decided to post a job offer seeking a Director of Product for an Artificial Intelligence (AI) learning platform they intend to create. The salary for this position would range from $300,000 to $900,000 per year, surpassing by far what many Hollywood actors earn.
According to the job offer, Netflix plans to utilize AI not only to develop new title recommendation algorithms but also “to create great content.” Additionally, the job offer mentions Netflix’s intentions to integrate AI in “all areas of the business.”
But this isn’t the only AI-related job offer from Netflix, as reported by The Intercept. The company is also seeking a Technical Director of Generative AI for their video game studio, offering an annual salary of $650,000.
It is important to note that one of the main reasons that led both screenwriters and actors to go on strike is the increasing use of generative AI in productions, which has gradually worsened the working conditions of these professionals.
The situation regarding the use of AI reached such a point that the SAG-AFTRA union denounced that one of Hollywood’s intentions is to scan actors, pay them for a day’s work, and have perpetual rights to use their scanned images.
With these job offers, Netflix decides to adopt the same “uncompromising” tone as the Alliance of Motion Picture and Television Producers, which foresees the strike dragging on and intends for both screenwriters and actors to “bleed out” (economically speaking, of course) over time.
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