Little by little, the future is becoming more real. Not only in terms of robotic assistants and artificial intelligence, which are accumulating achievements day by day, but also in the field of energy transition. Until now, this field had been dominated by luxury brands and scarcely affordable prices (although there have been honorable exceptions like the eGolf), but Nissan has entered the playing field with a proposal that clearly outlines the automaker’s intentions. These plans have included the presentation of their new concept vehicle and the intention to electrify the continent.
A 7-year plan with 19 vehicles
Nissan’s design team in London has unveiled a new non-production vehicle called the Concept 20-23, which will not be released in the market. It features circular lights and a compact design more suited to European models than the larger chassis commonly found in the United States. This model’s unveiling is part of Nissan’s “Ambition 2030” plan, which aims to introduce 19 new electric vehicles to the market and electrify eight models currently in production. It’s worth noting that this plan is specifically targeted at the European market, where Nissan achieves about a third of its electric vehicle sales.
So far, the company has been selling hybrid and electric vehicles exclusively in Europe, including the “e-Power” Qashqai hybrid, Nissan X-Trail, Ariya EV, and the electric van Townstar. The electric version of the Nissan Micra will soon join these models, as well as another model yet to be revealed but under development at the Sunderland plant in the United Kingdom.
To support its ambitions, Nissan is working to reduce its battery manufacturing costs by 65% by 2028, transitioning to cheaper chemicals to replace cobalt. However, despite its intentions, it appears that the company has not made significant progress in this regard, so we will have to wait for further updates.