OpenAI rules out an API for Sora, its video generation AI, for now

OpenAI has announced that it does not plan to release an API for Sora, its artificial intelligence model that is capable of generating realistic videos from text descriptions or reference images. “We have no plans for a Sora API at this time,” clarified Romain Huet, head of developer experience at OpenAI, during an AMA (Ask Me Anything) session.

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One of the reasons could be the lack of capacity to handle the high demand. After the launch of the video creation and editing suite powered by Sora, OpenAI had to close registrations due to unexpectedly high traffic. This even led Sam Altman, CEO of OpenAI, to apologize on Twitter: “We significantly underestimated the demand for Sora. It will take us some time to give access to everyone. We are trying to find the fastest way to do it!”

Although registrations for Sora resumed a few days ago, the decision not to prioritize an API could leave OpenAI at a disadvantage compared to competitors like Google, which launched a limited API for its Veo model in December. The company announced a few days ago that its successor, Veo 2, will also have an API in 2025. Other companies in the sector, such as AWS and startups like Runway, already offer functional APIs for similar generative models.

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