OpenAI has announced that it will integrate its artificial intelligence search engine, SearchGPT, into ChatGPT by the end of this year. Varun Shetty, head of media partnerships at the company, confirmed the news during an event in Brussels, where it was also revealed that users will be able to access live data and links to external web pages through the platform.
Subscribe to the Softonic newsletter and get the latest in tech, gaming, entertainment and deals right in your inbox.
Subscribe (it's FREE) ►SearchGPT, which debuted as a prototype in July, allowed OpenAI to experiment with more current search results in ChatGPT. Initially, only a select group of ChatGPT Plus users had access to the tool, but the integration will soon be expanded to all users. This advancement places OpenAI in direct competition with search giants like Google and Perplexity, both leaders in the implementation of AI in their search engines.
One of the most notable changes in this integration is the new ChatGPT design, which abandons its chat-centered format to adopt a more visually appealing search interface similar to Google’s. Although for now, it is only available to users in the United States, access is expected to expand soon. OpenAI has also recently launched new features, such as the Advanced Voice Mode and ChatGPT Canvas.
The ability of SearchGPT to provide more detailed and personalized answers could represent a significant change in the way users interact with search engines. While Google primarily relies on listing links, the intention of SearchGPT is to offer a more natural and in-depth dialogue, tailoring the response to the user’s context.
However, even with the enormous potential of SearchGPT, OpenAI’s decision not to share its advertising revenue with news publishers has not been well received. However, Shetty assures that the embedded links in the responses will drive traffic to the publishers’ pages, which, in theory, would compensate for this revenue sharing.
Source: Tom’s Guide
