Snapchat collaborates with Google to integrate Gemini into its app in incredible ways

Snap has expanded its collaboration with Google Cloud to enhance generative AI experiences in the My AI chatbot on Snapchat. The chatbot will leverage Gemini’s multimodal capabilities to understand different types of information, such as text, audio, images, and videos.

Subscribe to the Softonic newsletter and get the latest in tech, gaming, entertainment and deals right in your inbox.

Subscribe (it's FREE) ►

“Snapchat will take advantage of Gemini’s robust multimodal capabilities in Vertex AI […] to offer more attractive and innovative features to the Snapchat community through My AI,” Google said in a press release.

For example, users will be able to ask My AI to translate a photo of a traffic sign in a foreign country or ask the chatbot to select the healthiest option from a menu. After integrating Gemini into My AI, Google has announced that user interaction with Snapchat’s chatbot has increased by more than 2.5 times in the United States.

“This partnership with Google Cloud reinforces everything that is so important to serve our community,” said Evan Spiegel, CEO of Snap. “Snap is about giving people the ability to express themselves, live in the moment, learn about the world, and have fun together. Now, with Gemini in My AI, Snapchat users can learn much more about the world, do it very quickly in the moment, and easily share it with their friends.”

Snapchat DOWNLOAD