We’ve said it before, and we’ll say it again: artificial intelligences are here to stay. What is arguably the biggest technological revolution of the decade (and possibly the century) is advancing rapidly, and AIs are becoming increasingly present in our lives.
One of the many examples is found in My AI, a chatbot launched by snapchat in February and powered by the popular ChatGPT that allows us to talk to a virtual friend while using the snapchat app, as if we were talking to another of our contacts. Since the app was launched for the entire public, its use has been increasing, and snapchat wants (of course) to take advantage of the situation.
As? Including advertising in the chatbot. The idea is not new, since in May snapchat announced that it would begin testing sponsored links in My AI, but the most striking thing about this whole matter is that the company’s new advertising partner is none other than the giant Microsoft.
Through an API called “Ads for Chat,” Microsoft Advertising will allow advertisers to reach potential customers when they interact with My AI on Snapchat. The process is quite simple: a user asks the chatbot, for instance, about a place to have dinner, and it responds with a sponsored link.
This way, ads on Snapchat would function similarly to Google and Bing search engines, which display sponsored links at the top of search results.
Thanks to Microsoft’s Ads for Chat API, which is based on the same technology as the new Bing, advertising partners can control and customize the ad experience. They can choose the ad formats they believe are most suitable for their audiences and integrate them in a way that appears native in the user experience when using the chatbot.