Sonos, the well-known sound brand specializing in speakers and soundbars, has announced that it will enter a new significant market. The company will make a substantial investment to establish itself as a notable brand in this new segment. In this way, Sonos plans to diversify its market and expand its business areas with the goal of continuing to grow as a brand within the electronics sector.
Sonos has been competing in the world of speakers for many years, and now they have decided that 2024 will be the year in which they will broaden their market vision. If the move proves successful, they could recoup the substantial investment and further increase their influence in the market, although there are still more details to be revealed about these future plans.
The Headphones, their possible market
After establishing itself solidly in the world of portable speakers, home theater, and soundbars, everything points to their new market being headphones. This sound segment, which Sonos has not yet ventured into, could be the main reason why the company has allocated more than 100 million dollars to its new products launched in the upcoming year.
It may be necessary to wait to dispel doubts about the brand’s ultimate goal, but there is no doubt that Sonos would have the opportunity to demonstrate its mastery of sound management in this market, not only at the amplifier level but also on a smaller scale, as seen in headphones designed for a single person to listen to.
The headphones, a fundamental piece
Today, it is rare to find a person who does not regularly use headphones or earphones. Whether it’s for listening to music on the street, enhancing immersion while playing video games, or enjoying content on a mobile phone without disturbing the people around us, this device has become an almost as important piece as the smartphone itself.
There are headphones and earphones of all kinds, from large wired headsets to tiny wireless earbuds that are barely noticeable at first glance. Sonos would have the opportunity to delve into various different segments of the headphone market if this is indeed their new ace up the sleeve. If the quality and price align with the brand’s reputation in this endeavor, it’s highly likely they would achieve a success similar to what they already have in the world of speakers.