While it may seem that the AI phenomenon has slowed down in recent months, major companies continue to prioritize artificial intelligence, and Spotify is no exception. The music streaming company might be working on a new implementation of this technology on its renowned platform.
With this supposed new feature, we could witness a significant change in how we interact with Spotify, specifically with our playlists. According to Chris Messina, a product designer and the inventor of the hashtag, references to an unknown feature called “AI Playlist” have been discovered in the application’s source code. It appears that users might be able to generate playlists based on text commands.
Spotify aims to further utilize artificial intelligence
Messina shared this discovery through a post on Threads, Meta’s new social network. In the post, screenshots of Spotify’s source code were shown. In fact, the code suggests that this new, yet unannounced feature, might be part of Spotify Blend, an existing feature where two people can merge their musical preferences into a playlist generated algorithmically.
Currently, the company has not made an official statement. However, a Spotify spokesperson did say the following: “At Spotify, we constantly iterate and brainstorm to improve our product offerings and provide value to users. But we do not comment on speculation about possible new features and have nothing new to share at this time.”
As mentioned, this would be further evidence of the platform’s keen interest in AI, which is also evident in its AI-powered DJ. Additionally, the new feature shared in this post is somewhat similar to Niche Mixes, a function that allows creating playlists based on descriptions, although this does not employ AI but relies on the company’s own customization algorithm.
We’ll see if this new AI-powered feature capable of generating playlists through text commands ends up coming to Spotify, although all signs point to it happening.