The ChatGPT ad for Super Bowl 2025 was made 100% by humans

OpenAI presented its first TV commercial during the Super Bowl of 2025, a 60-second spot promoting ChatGPT, its chatbot and most successful product. The cost of the ad was 14 million dollars.

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This announcement, titled “The Age of Intelligence,” stands out for being created by humans, 100%, without the intervention of any artificial intelligence.

The animation, which adopts a black and white pointillism style, illustrates the greatest inventions of humanity throughout history, starting with a pulsating dot and progressing through innovations such as fire, space exploration, and the arrival of the internet, culminating in the introduction of artificial intelligence.

A different announcement, a 10 for OpenAI

The marketing director of OpenAI, Kate Rouch, indicated that the purpose of the announcement was to highlight practical applications of artificial intelligence, rather than focusing on abstract concepts such as artificial general intelligence (AGI) or “superintelligence”.

Rouch emphasized that the announcement was designed to resonate with a broad audience, many of whom may not be familiar with AI. The commercial is estimated to reach 130 million viewers just in the United States, thus expanding the audience for ChatGPT.

Despite expectations that OpenAI would use its own tools, such as the video generator Sora, for the creation of the advertisement, Rouch explained that these were only used to prototype ideas. “This is a celebration of human creativity,” he stated, justifying the decision not to involve AI in the final production process of the advertisement.

The ChatGPT commercial was one of the highlights of Fox’s broadcast during the Super Bowl, alongside Kendrick Lamar’s halftime show. During this event, the CEO of OpenAI also shared a new post on his blog, in which he highlighted three observations about AGI and its potential to benefit humanity.