The most played game currently has horrendous graphics and is free

The phenomenon of Grow a Garden has revolutionized the Roblox platform by reaching an impressive peak of 5 million simultaneous players, surpassing industry titans like Counter-Strike 2 and PUBG. In an environment where independent video games can gain great popularity, this creation, which allows players to grow carrots and apples in virtual plots, has captured the attention of millions. Its simple mechanics of planting, selling, and repeating is complemented by the peculiarity that crops grow faster when players are offline, thus encouraging constant engagement.

Roblox continues to be a goldmine for finding diamonds

Developed in just three days by a teenager, Grow a Garden is currently managed by the studio Splitting Point, which keeps the original creator as a co-owner. Jenzen Madsen, leader of Splitting Point, has expressed his disbelief at the game’s success, noting that he never imagined it would reach such figures. Although there are questions about the legitimacy of the reported numbers, especially due to unusual records in countries like the Philippines and Indonesia, Roblox itself has confirmed that the growth is organic, largely driven by events on social media platforms like TikTok.

The high user retention and engagement with the in-game currency, Robux, are factors that also contribute to its success. The Splitting Point team has organized virtual events that create a vibrant and fun experience, similar to a concert. Additionally, it is estimated that its creators generate six-figure monthly incomes, although these figures have not been officially confirmed. Despite the controversies surrounding safety in Roblox, Grow a Garden stands as an example of how simplicity and creativity can bring millions together in a digital environment, standing out in a context where other games struggle to capture the public’s attention.

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