As artificial intelligence becomes more common, the competition among big tech companies to differentiate themselves is becoming increasingly challenging. Dominating the sector without a distinguishing element that makes an AI stand out from the rest is getting more complicated. While OpenAI and Google have their own approaches, Meta is taking a different path by opening the code of Llama 2 to developers and assimilating the personalities of various individuals for their chatbots.
Different AI for different purposes
The concept under which Meta presents this idea is the motto “Different AIs for different things.” Its purpose is to allow users to access different AI-based chatbots that adapt to the task they need help with. Currently, it is not possible for each user to personalize their own chatbot. Instead, a series of bots with different personalities have been made available to assist in specific tasks. For example, users can chat with chefs, personal trainers, or literary editors.
The most interesting part is that these bots will represent the personalities of certain celebrities, at least during the beta phase of this feature, which is already underway. For instance, the personal trainer is named Victor, but he will have the personality of retired basketball player Dwyane Wade. This means that a professional athlete (at least seemingly) will design a training plan for users and motivate them to achieve their goals.
There are also bots representing American football star Tom Brady, Paris Hilton, Kendall Jenner, MrBeast, and Snoop Dogg. The latter has sparked particular curiosity, and many people have started to wonder in what specific situation they might need assistance from the rapper; the topic is generating a lot of interest.
At the moment, these AIs do not have access to real-time information from Meta, but they serve the purpose of familiarizing users with this type of technology and making these kinds of applications increasingly appealing.