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The new Shorts feature that could save YouTube from its ruin

Shorts now allows you to insert a link to a related video.

The new Shorts feature that could save YouTube from its ruin
Pedro Domínguez Rojas

Pedro Domínguez Rojas

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Shorts, YouTube‘s short video feature, has received a new function that will be of great help to content creators. YouTube launched Shorts in 2021 as a response to the tremendous success of TikTok, and its popularity has been growing rapidly ever since.

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The new Shorts feature allows content creators to insert a link to a related YouTube video, whether it’s a long video, another Shorts, a livestream, or other types of multimedia content.

YouTube introduced this new feature just 6 days after completely removing the ability to insert links in Shorts descriptions and comments, as a measure to reduce spam (short videos are favored by spammers and scammers).

With the new feature introduced in Shorts, content creators can insert one link as a “related video” when editing it using the desktop version of YouTube Studio. The link can direct users who click on it to any video on the YouTube channel.

To try this feature and add links to their videos in Shorts, users should go to the Details tab in the YouTube Studio sidebar. There, they will find the related video section where they can insert the link to the video from their channel that they want to link to. Related videos can be added to both new and old Shorts.

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The function could be one of the ways YouTube has to avoid the ruin of the platform, where users increasingly consume short videos and fewer long videos (which have more ads). By allowing the possibility of redirecting to long videos in Shorts, users could consume more of this type of videos with just one click.

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Pedro Domínguez Rojas

Pedro Domínguez Rojas

Publicist and audiovisual producer in love with social networks. I spend more time thinking about which videogames I will play than playing them.

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