Contrary to what it may often seem, behind any decision in a large company there is a deep study and prior debate. Google, in fact, has a big doubt about the path to take regarding its AI assistant: the name to choose. At the moment, the company has three possibilities on the table, after including Gemini in the equation.
Google wants to take care of every detail of its branding, and they believe that the name also deserves a wide and meticulous choice. With Google Assistant with Bard, Bard (just that), or Gemini, the company is considering what can be the most attractive name for users and for the service to be used in greater volume.
The name of the Google Assistant
After seeing how Google was unsure whether to call it Google Assistant with Bard or simply Bard, the new dilemma that Google faces with its assistant is whether to call it one of those two ways, or also Gemini, the new software with which the company has dazzled the world in recent months. Three names for a single application.
Until now, Google’s intention for Bard to be the central axis of its branding in Artificial Intelligence seemed quite clear. However, since Gemini was shown, the powerful iteration developed by Google, the company would be willing to make a turn in its branding strategy to finally name its assistant Gemini. However, it is still unknown whether it will be carried out or they will opt for other formulas.
An uncertain 2024 in the company
There are many challenges for Google in this 2024 that has just begun. AI is one of them, but they also have ambitious projects in mind, such as the possibility of carrying out cookieless browsing, benefiting both the user, who will avoid visiting the cookie consent form on each website, and the websites themselves, which will be able to access personal data for commercial purposes with less invasive methods for the user.
On the other hand, in addition to brand challenges, their complicated management of layoffs will also remain to be seen. Google ended 2023 and started 2024 by laying off many workers, and warning that there were still layoffs ahead in unspecified departments. Many areas have already experienced these cuts, so it remains to be seen if they will reduce staff again to streamline their commercial machinery.
