Snapchat has announced a new AI-powered video generation tool aimed at content creators. During its annual partner summit, the company revealed that this feature will allow creating videos from text messages, and soon, also from images. According to Snap, its parent company, the beta version of ‘Snap AI Video’ is already available on their website, but only for a small group of creators.
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Subscribe (it's FREE) ►The company has clarified that it has no immediate plans to expand access to this tool beyond this select group. Although not many details were shared during the presentation, a Snap spokesperson told TechCrunch that the system is based on Snap’s own video models.
‘We know it’s important for our community to be informed when AI is used to generate content,’ said Ceci Mourkogiannis, Vice President of Product at Snapchat, also confirming that every AI-created video will carry a visible watermark, even when downloaded or shared. Additionally, Snapchat emphasizes that its models have undergone rigorous testing to prevent the creation of harmful content.
Snap is the latest tech company to announce a text-to-video generator. Other platforms, such as TikTok and Instagram, are also developing this type of AI text-to-video technology, and companies like Adobe and OpenAI plan to launch similar tools soon.
