Millie Bobby Brown, the main protagonist of Stranger Things turned into a Netflix star with projects like Enola Holmes or the recent Damsel, has made some controversial statements in The Sun. When asked about her favorite movies, she said that she actually doesn’t watch movies because “I just can’t sit there and stare at the screen for so long.”
“People come up to me and say, ‘you definitely should watch this movie, it would change your life‘. And I wonder to myself, ‘how long do I have to sit there?’ Because my brain and I don’t even like sitting down to watch my own movies,” she added.
Gen Z is not interested in movies… or series
Despite being a statement without further ado, considering that she is one of the actresses of the moment and that she raises so much admiration among her audience, it is clear that she cannot go unnoticed. After all, if the protagonist of these successes doesn’t like cinema, who would?
The problem, however, is not only hers, but of her entire generation. Gen Z has increasingly less audiovisual retention, and what used to be dedicated to watching movies and series is now being replaced by other types of formats such as videos from TikTok or other social networks. This can eventually lead to a crisis in cinema as we know it.
According to official data, movies or series only represent 10% of the digital activity of young people, compared to 26% for video games, 14% for music, or 11% for simply scrolling through social media.
Millie Bobby Brown’s statements make it clear that tastes are changing, as well as consumption habits, which are increasingly focused on immediacy. Either way, something will have to be done at some point if the trend doesn’t change.
