Technology brings the world together and builds bridges between countries. This weekend, celebrating the launch of iOS 17 and the new iPhone 15, this has materialized in the visit of Apple’s CEO, Tim Cook, to Spain. With a journey that starts in iconic places in the capital and extends to different locations, Cook acknowledges the influence and the growing presence of Apple in Spain.
Football, photography, gastronomy, and much more
The journey began at the Real Madrid City Sports Complex, a clear nod to Apple’s interest in sports. But beyond the football fields, culture and art also have a place in this trip, with a visit to the international center for photography and cinema, EFTI. In fact, EFTI has recently incorporated the iPhone into its curriculum, a clear demonstration of the influence and versatility of this device in the creative world.
Cuisine, of course, couldn’t be missing from Tim Cook’s agenda. He tried the traditional Madrid-style stew at the renowned restaurant Lhardy, guided by the famous chef Dabiz Muñoz. In the words of the CEO himself: “It’s great to be back in Spain! I’m looking forward to spending time with the dynamic community of incredibly creative developers and students, as well as with world-renowned athletes and chefs.”
The top executive of Apple has also attended a match between Real Madrid and Atlético, has talked with Ignasi Monreal about his designs and drawings made on his iPad Pro, and has even had time to stroll through El Parque del Retiro and visit its beautiful Palacio de Cristal.
An acknowledgment of Spain’s role in Apple’s success
Apple has a significant impact on the Spanish job market. The company not only generates direct employment but also extends its impact to suppliers and the vibrant ecosystem of applications for iPhone, iPad, and Mac. Currently, Apple employs more than 2,000 people in Spain, a 30% growth compared to figures from three years ago. With stores in several cities and Artificial Intelligence and Machine Learning offices in Madrid and Barcelona, Apple continues to strengthen its presence in Spanish territory.
The iconic Apple Stores, which made their debut in 2010, now total 11 across the country, located in Madrid, Barcelona, Murcia, Malaga, Valencia, Valladolid, and Zaragoza. Additionally, its headquarters in Puerta del Sol has become a landmark in the capital. In terms of software, the company’s ecosystem supports over 120,000 jobs in Spain, with a significant increase of 30% since 2019. Spanish applications are thriving on the global stage, with nearly 90% of their revenue coming from international users.
Tim Cook’s visit to Spain is more than just a recognition of the role that the country plays in Apple’s global success; it’s also a vote of confidence in the talent and creativity of the Spanish people. The fusion of technology, art, and culture has never been more evident.
