Article
“Time Sensitive” confuses users: What does it mean on Snapchat?

- November 20, 2023
- Updated: July 2, 2025 at 12:37 AM

Snapchat users on iPhone might have noticed a fresh tag in their notifications – the ‘Time Sensitive’ label. But what’s the deal with it, and why is it making waves among Snapchatters? Let’s break down the specifics of this feature.
Snapchat doesn’t just throw notifications at you; it lets you call the shots. Whether it’s updates from friends, new connections, or reminders, you have the power to customize what pops up on your lock screen or in the notification center.
What is “Time Sensitive” on Snapchat?
So, what’s the big deal with time sensitivity on Snapchat? According to the app, ‘Time Sensitive’ means it’s a top-tier notification. Even if your phone is in Do Not Disturb mode, these alerts breakthrough, insisting that you pay attention right away. In a nutshell, Snapchat’s Time Sensitive notifications flag certain messages or Snaps as high-priority, ensuring you don’t miss out on important stuff. This feature landed on Snapchat with an update in May 2023.
These are alerts that demand instant action. While not every app is on board with this real-time urgency, Snapchat has embraced it – not without some users raising eyebrows, especially when routine Snaps get the urgent treatment. Luckily, there is a way to get rid of this feature and it is not very hard.

How to turn off Time Sensitive Snapchat notifications on iPhone
For those who like staying on top of important updates, Snapchat‘s Time Sensitive feature is handy. But not everyone wants their phone buzzing urgently all the time. If the constant urgency is a bit much, no worries – here’s a quick guide on how to dial it down.
- Head to Settings: On your iPhone, go to Settings.
- Find Snapchat Settings: Scroll down and locate the Snapchat section.
- Toggle Off Time Sensitivity: In Snapchat settings, look for Time-Sensitive Notifications and flip the switch to turn it off.
Follow these steps, and you’ll regain control over your Snapchat notifications. It’s all about finding the sweet spot between staying informed and enjoying some uninterrupted peace.
Snapchat cares about its users – that’s clear from the constant evolution of features and the flexibility to opt out. They understand that not every user wants their phone buzzing urgently all the time. By giving you the option to turn off features like Time-Sensitive Notifications, Snapchat empowers users to shape their experience. It’s a nod to individual preferences, allowing users to strike the right balance between staying informed and enjoying uninterrupted moments of peace. The commitment to user choice is a testament to Snapchat’s dedication to enhancing the user experience. After all, technology should work for you, not the other way around.
Onur is a Turkish content writer who has been in the field since 2018 with a background in gaming, esports, and technology. Journalism and Creative Writing are two of his motivations in his work life, combined with technology and gaming, his lifelong passions. Studying abroad gave him a different perspective on life; now, he uses his experiences to influence and inform as many as possible.
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