It’s part of your daily routine on social media: take a look at Twitter, watch a couple of TikTok videos, and, of course, see what your friends are up to on Instagram Stories. The social network, which borrowed the concept from Snapchat (and, in the process, left it in the dust), popularized the format in such a way that everyone wanted to jump on the bandwagon. The latest one, the most unexpected.
You’re telling me quite a story
Twitter launched (and quickly removed) Fleets, YouTube is still trying with Shorts, Facebook has also named its version “Stories,” and even WhatsApp allows you to show everyone in your contact list what you’re up to. They are all exactly the same: short videos or photos, preferably taken in the moment, to keep creating content on whichever social network you’re using. Hey, BeReal built its entire existence on this.
Now it’s the turn of the most unexpected one: Twitch. What does an app designed for streaming hours-long live broadcasts have to do with launching Stories? Who knows. Trial and error. And it’s… well, exactly what you’re thinking. Users can share short videos on their channel that will be deleted after 48 hours. They must have really stretched their imagination to figure out how to make Stories work. Yes, they’re called that. Imagination at its finest.
For now, only partners and affiliates who have streamed once in the last month will have access to this absolutely new tool. What’s the point? Well, it will allow creators to update their lives to their followers while they are away from home or announce that they are going live hours before it happens, as they currently do on other social networks.
The problem is that where we used to find differentiation between different platforms, it’s now a mishmash of… the same thing. All the time. Without stopping. The same post repeated seven times, the same TikTok video commented on by Ibai on Twitch, re-uploaded to YouTube, retweeted on Twitter, ignored on Facebook… Is this all there is? Is there nothing more after this? BlueSky, you are our last hope.
