In Twitch, they have activated the “shitometer,” and there are fewer and fewer doubts about it. The streaming platform has been receiving a multitude of criticism for its recent actions, decisions that have been accompanied by the departure of dozens of content creators to other companies like Kick or YouTube itself. However, the Amazon-owned company wants to counterattack with its Plus Partner program.
Let’s break it down, as there’s a lot to discuss. To make money on Twitch, there are two programs: one is the “Affiliate” program, which is easier to achieve and almost anyone can join by meeting a series of basic requirements. The other program is the “Partner” program, which has more complex criteria and is only accessible to creators of medium to large size. Now, Twitch is introducing a third option called “Plus Partner.”
Up until now, the revenue sharing on Twitch has been a 50/50 split, meaning that for every subscription a content creator receives, 50% goes to the platform, and the other 50% goes to the creator. However, with the Plus Partner program, they aim to shift the split to 70/30, with 70% going to the creator and 30% to the platform.
How do I get the Plus Membership?
To qualify for this program, a minimum of 350 paid subscriptions must be obtained for three consecutive months. Yes, we specified it correctly: paid subscriptions. As the reader may know, the main subscriptions on Twitch are Prime subscriptions, which are associated with Amazon Prime subscriptions. Each user has one and can use it for the content creator they prefer. They are “free,” so to speak.
Twitch does not count these Prime subscriptions towards the required 350. The subscriptions must be paid, either directly paid to the content creator or gifted. The number is very high, and only a few streamers reach that threshold, but here’s the key: Twitch is seeing the wolf’s ears.
Considering that major streamers are making the leap to other platforms due to Twitch’s recent actions, this is a clear statement of intent to retain them. You will earn more money from paid subscriptions. That’s the simple message they are sending.
On a different note, it seems that Amazon wants to bury Twitch Prime with this move. It has already diminished its value two years ago, and now they are actively encouraging paid subscriptions instead.
