Twitch is changing the way it labels adult-oriented content. The platform will replace the current option, which simply marks a stream as +18, with a series of content tags that streamers must use to indicate if they are broadcasting adult games, sexual themes, graphic violence, “drugs, intoxication, or excessive tobacco use,” “violent and graphic depictions,” gambling, or “significant profanity or vulgarity.”
These labels must also be displayed when a streamer plays a game classified as “Mature” by the American content rating system ESRB, which means the game is intended for individuals aged 17 and older. If a game is considered “Adults Only,” this label will be automatically applied to the stream.
However, the rules regarding content broadcasting on Twitch will remain the same. The labels being added by Twitch are meant to classify and organize content that is allowed according to the platform’s guidelines, but adult content that is not permitted on the platform will still be prohibited from being streamed.
These new content tags are dynamic and can be enabled or disabled at the discretion of the streamer. For instance, if a streamer wants to discuss sexual topics within Twitch guidelines, they would need to add the “sexual themes” tag. Once they are no longer addressing such topics in their stream, they can remove the tag without any issue.
Changes that arrive at a delicate moment for Twitch due to the emergence of Kick, a strong competitor that has begun to recruit Twitch streamers, both current ones and those who have been permanently banned from the platform. In an effort to counter Kick’s offensive, Twitch recently announced the launch of the “Partner Plus” program, which will provide streamers who meet certain requirements with a greater share of the profits.
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