Twitter has finally started paying out its long-planned revenue-sharing program for creators on the platform with large audiences, and one creator claims to have already earned more than $100,000. Threads squeeze.
Twitter owner Elon Musk said the first payments, which are paid to creators for ads appearing in their threads, would reflect revenue accrued since the program was first announced in February.
Users must be subscribed to Twitter Blue, have a Stripe account for payment and have more than 5 million tweet impressions in each month over the past three months to be eligible for ad revenue sharing.
Facts we know about Twitter payments
- Elon Musk said last month that the first block of payments for creators would amount to $5 million in its first batch.
- Internet Hall of Fame, one of the most followed meme pages on the platform, shared its payout on Thursday, which reportedly amounted to a whopping $107,274.
- The platform sent emails to selected users on Thursday, stating that eligible creators would receive their share of ad revenue over the next three days.
It is unclear how Twitter calculates payments to creators and how it shares the revenue it shares with users.
Twitter’s ad revenue payments come at a difficult time for the social network, which has just met its rival in the form of Meta’s new Threads app, which many consider the “Twitter killer.”
Threads achieved its first 100 million users earlier this week, making it the fastest-growing app in history, an achievement backed by the app’s simple sign-up process, which allows users to log in through their Instagram account.
Twitter responded to the app’s rise with lawyers calling it a “copycat” of the Musk-owned platform and threatening to sue Meta for alleged misuse of Twitter’s “trade secrets and other intellectual property.”
The platform’s U.S. advertising sales totaled $88 million in April, down 59% from April 2022.
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