Less than 24 hours ago, we reported on the controversial move Ubisoft was about to make: deleting the accounts of users who did not log in, regardless of whether they made purchases or not. The French company provided a grace period to avoid reaching that point, but despite the ultimatum, the news was heavily criticized – as expected – by the entire community, demanding a reversal. And it happened.
After receiving feedback from users and clarification on Ubisoft’s official website, the company has decided to modify its controversial measure. Now, if a user has made a purchase on their profile, their account cannot be deleted. Therefore, those users who have made a purchase won’t receive the email asking them to keep their account active.
For users who haven’t made any purchases, Ubisoft will consider various factors, including the account’s gaming activity since its creation, the length of time since the last login, and whether there is an active subscription associated with the account. However, it’s important to reiterate that if a user owns a purchased game, their account will remain active.
Indeed, Ubisoft’s decision to modify their approach has helped to quell the controversy that arose in the last few hours, bringing a sense of balance and common sense to the situation. Deleting accounts of users who have made purchases would have been illogical.
For those who haven’t made any purchases, it’s important to be aware that you might receive an email to reactivate your account. If this happens, don’t hesitate to click on the corresponding link provided in the email.
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