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Ubisoft shakes hands with artificial intelligence: this is how they will use it in their video games
The French company showcases what 'NEO NPC' is capable of doing at GDC 2024.

- March 21, 2024
- Updated: July 1, 2025 at 11:53 PM

In a few years, artificial intelligence has evolved by leaps and bounds. The arrival of tools like ChatGPT or Copilot has made many companies want to take advantage of their benefits to improve workflows. Video game development studios are also not oblivious to these advances, as Ubisoft has demonstrated time and time again.
Now, the French company has unveiled a new prototype of NPC capable of interacting with the player in a natural way called NEO NPC. This is a generative artificial intelligence resulting from the collaboration between NVIDIA and Inworld.ai, which, according to Ubisoft, is capable of having real conversations with humans.
To make this possible, a scriptwriter writes the personality of the NPC, with a predefined character and story. Then, the model is fed with this data and generates a conversation style, which can be tweaked later. Ubisoft has made it clear that these NPCs are prototypes and nothing more than a mere “creative experiment“.

Yves Guillemot, CEO of Ubisoft, explained what they were trying to achieve with these NPCs: “You don’t have to make them human. You have to say what they are… the important thing is that the games are smarter, that the world reacts more to what you do.”
Artist by vocation and technology lover. I have liked to tinker with all kinds of gadgets for as long as I can remember.
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