Yoshida confesses: at Sony they port their games to PC because it makes a lot of money with little investment

Sony has begun to release its exclusive video games on PC, a strategy that satisfies both players and the company. However, these releases often come years after their debut on PlayStation 5. During a recent interview with Sacred Symbols+, the former head of PlayStation Studios, Shuhei Yoshida, shared that this decision was driven by him, highlighting Sony’s interest in expanding its market. The company hopes that PC players, by trying its exclusive titles, will be tempted to acquire a PS5.

The profitability of porting to PC has proven to be significant for Sony. Yoshida emphasized that these processes represent little effort and low costs for the brand, thus generating additional revenue. This becomes a smart strategy in an increasingly diversified video game landscape, where competition is intensifying.

The Chinese market: a priority for Sony

A crucial aspect that Yoshida highlighted is the importance of entering emerging markets, such as China. Although the console player base in this country is currently relatively small, the PC market is constantly growing. To reach this new audience, the launch of games on PC presents a valuable opportunity. “To reach the audience in countries like China, it is crucial to launch games on PC,” Yoshida commented, emphasizing the relevance of this strategy in Sony’s future growth in regions where console gaming has not yet taken off.

As the video game industry evolves, it is clear that Sony is adapting its tactics to remain competitive, which could change the perception of the exclusivity of its titles in the future. This initiative to launch versions of its games for PC connects the brand with a broader audience while strengthening its position in the global market.

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