YouTube wants to tackle the big problem of the future of AI in videos with this new tool

We are at a moment where reality seems to have been broken forever. Not because physics has stopped answering the big questions, but because AI is taking charge of destroying everything we have always been able to trust: our senses.

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YouTube has partnered with the Creative Artists Agency (CAA ) to help creators identify content on the platform that uses their AI-generated image and submit takedown requests.

The company will test the controls with celebrities and athletes early next year before making them available to “top YouTube creators, creative professionals, and other prominent partners representing talent.”

Objective: To end celebrity deepfakes

In September, YouTube announced plans for tools that would help manage AI-generated representations of creators and their voices. Now, the company says it can give celebrities (and soon creators) the ability to manage copies of their image, such as their face, “at scale.”

Last year, CAA introduced CAA Vault, which scans and stores the digital images of its clients, including their faces, bodies, and voices.

YouTube is also working on a “synthetic singing identification technology” that will detect AI content attempting to replicate the voices of the most famous creators.

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YouTube has already started allowing record labels to request the removal of AI-generated content that mimics an artist’s voice, and has also begun requiring creators to label videos containing AI-generated content earlier this year.