Meta and Amazon have reached an agreement that could change the purchasing habits of many internet users. Thanks to this agreement, Meta’s social media users will be able to make purchases from Amazon’s marketplace directly through the interface and ecosystem of Mark Zuckerberg’s social media platforms.
Facebook and Instagram will thus become authorized portals through which Amazon can directly market its products. To do this, users will only need to link their social media accounts with their Amazon account. From that point onward, any purchases and transactions made while browsing through these social media platforms will automatically be directed to Amazon.
Purchases within social networks
The ability to make purchases or direct to purchases within apps like Instagram or Facebook isn’t entirely new. However, the incorporation of a marketplace as significant as Amazon could transform these social networks into portals with a substantial impact on the buying and selling of various products.
It’s worth noting that Amazon accommodates numerous sellers within its system: not just large corporations but also small brands or businesses that dedicate part of their strategy to selling products through Amazon. Thanks to this agreement, these smaller vendors could significantly boost their sales if they have a reasonable follower base on their social networks.
The changes at Amazon
Amazon is undergoing many changes across various areas of its business. For instance, one of these changes involves the incorporation of delivery drones for package shipments to users. However, this innovation won’t reach Europe until 2024 and won’t be available in Spain yet, as it’s not included in the list of selected countries to start this kind of service.
On the other hand, the news isn’t as positive in their gaming division, as this department continues to underperform as expected. The launch of New World, although initially popular, saw a decline over time, leading the company to start downsizing its workforce in this division.